Economics & Finance | Françoise Clementi

lost profit

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Method of estimating damages in which a seller is compensated for the profit not realized due to a breach of contract by a buyer. (source:

loyal customer

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The loyal customer is a satisfied customer about the attention received, the product or the service purchased, and who will not hesitate to re-purchase in

loyalty card

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A plastic or paper card, visually similar to a credit card or debit card, that identifies the card holder as a member in a loyalty

long-term

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Long-term financial goals are achieved in five years or more.

Deposits whose term is longer than a year are considered long-term. (Read more: Definition of Long Term Deposits | eHow.com http://www.ehow.com/about_6108561_definition-long-term-deposits.html#ixzz2K1LCWCQ8)

loss

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Unrecoverable and usually unanticipated and non-recurring removal of, or decrease in, an asset or resource. (source: http://www.businessdictionary.com/definition/loss.html#ixzz2XVW1Dh9d)

loss (insurance)

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An occurrence of something that has been insured against, thus giving rise to a claim by a policyholder. (source: http://www.wordreference.com/definition/loss)

loss leader

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A product sold at a low price, at or below its market cost to stimulate other sales of more profitable goods or services. (source: http://en.wikipedia.org/wiki/Loss_leader)

loss-leader

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A product sold at a low price, at or below its market cost to stimulate other sales of more profitable goods or services. (source: http://en.wikipedia.org/wiki/Loss_leader)