bottom of the pyramid [BOP]

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Is the largest, but poorest socio-economic group. In global terms, this is the 2.5 billion people who live on less than US$2.50 per day.] The phrase “bottom of the pyramid” is used in particular by people developing new models of doing business that deliberately target that demographic, often using new technology.
(source: http://en.wikipedia.org/wiki/Bottom_of_the_pyramid)

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