gap in the market

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Tags: marketing

An unmet consumer need or a group of potential customers who are not yet purchasing a good or service. Gaps in the market represent opportunities for companies to expand their customer base by increasing awareness and creating targeted offers or advertising campaigns to reach the untapped market.
(Read more: http://www.businessdictionary.com/definition/gap-in-the-market.html#ixzz2Tpj2hXe4)

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