impulse purchase

« Back to Glossary Index

Unplanned decision to buy a product or service, made just before a purchase triggered by seeing the product or upon exposure to a well crafted promotional message.
(source: http://en.wikipedia.org/wiki/Impulse_purchase)

Synonyms:
impulse buy
« Back to Glossary Index
Share on facebook
Facebook
Share on google
Google+
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on pinterest
Pinterest

Deja una respuesta

Tu dirección de correo electrónico no será publicada. Los campos obligatorios están marcados con *